UPS

UPS wanted to undergo a transformation of their website. There was also some strategy and design system work done, but I wanted to show some of the visual concepts for this case study. I worked with a team of designers from Publicis Sapient to create these visual concepts.

Part of the marketing rebranding

This concept incorporated the visual branding styles that their internal marketing team had created as part of their rebranding initiative.

The icons and use of the shield logo was inspired by their marketing rebranding.

Transient

The UPS team wanted to see some design concepts that were not part of the brand design. They wanted to see some concepts that reflected not just of what they do now, but where they are going. One of the broad concepts to show the transience and movement of shipping their packages from one location to another. I also showed how this concept could be included in one of their new concepts, healthcare.

Bold, open, approachable

They wanted to see some concepts that simplified the reasons why someone would want to come to their website. In this concept, tracking and shipping is the core of the website.