Individual
Contributions
Mayo Clinic
Examined the experience of wayfinding around campus and found strategic insights to create a better digital experience for patients. Conducted onsite research interviewing patients, wayfinding volunteers, and information desk staff to identify how patients navigate through the sprawling multi-building campus.
→SiriusXM
A complete overhaul of SiriusXM's .com and marketing pages, including a brand new design system and component library. Created user journeys, strategic content zones, and flexible templates that allowed the team to scale new pages from a consistent foundation.
→UPS
Created visual concepts for UPS's marketing website as part of a broader transformation reflecting their expanded shipping and new healthcare ventures. Explored directions ranging from brand-aligned to forward-looking concepts that conveyed transience, movement, and approachability.
→JetBlue
Redesigned and expanded JetBlue's Preference Center, a centralized area where loyalty members manage their account settings. Led card sorting workshops, tree testing, and worked closely with the JetBlue team to create a mobile-first experience meeting AAA accessibility standards.
→Parachute Health
Designed a workflow for clinicians to submit reimbursement documentation for medical equipment orders. Mapped out complex fax, upload, and in-app submission flows, iterated through multiple versions with user testing, and worked hand-in-hand with developers to ship the final solution.
→