Individual
Contributions
Case studies from my work as an IC designer across healthcare, entertainment, logistics, and travel.
Mayo Clinic
Examined the experience of wayfinding around campus and found strategic insights to create a better digital experience for patients. Conducted onsite research interviewing patients, wayfinding volunteers, and information desk staff to identify how patients navigate through the sprawling multi-building campus.
→SiriusXM
A complete overhaul of SiriusXM's .com and marketing pages, including a brand new design system and component library. Created user journeys, strategic content zones, and flexible templates that allowed the team to scale new pages from a consistent foundation.
→UPS
Created visual concepts for UPS's marketing website as part of a broader transformation reflecting their expanded shipping and new healthcare ventures. Explored directions ranging from brand-aligned to forward-looking concepts that conveyed transience, movement, and approachability.
→JetBlue
Redesigned and expanded JetBlue's Preference Center, a centralized area where loyalty members manage their account settings. Led card sorting workshops, tree testing, and worked closely with the JetBlue team to create a mobile-first experience meeting AAA accessibility standards.
→Parachute Health
Designed a workflow for clinicians to submit reimbursement documentation for medical equipment orders. Mapped out complex fax, upload, and in-app submission flows, iterated through multiple versions with user testing, and worked hand-in-hand with developers to ship the final solution.
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